Field tested · 2024

Tundra Outfitters

Built for the cold. Designed for the climb.

Spec sheet

Stack
Next.js · Shopify Hydrogen · Sanity
Warehouses
6 regions · auto-routed
TTFB
812ms (mobile, p75)
Checkout
1-page · Apple/Google Pay
Returns
Self-serve portal
Loyalty
4 tiers · points + perks
+47%
Mobile conversion
−18%
Returns
+34%
Repeat buyers

Built for storefronts. Tested in storms.

Tundra outgrew their off-the-shelf store. We shipped a custom headless storefront with a fit configurator, regional inventory routing, and a checkout that converts on slow trail Wi-Fi. Black Friday ran without a single incident.

  • 01.fit & layer configurator with live previews
  • 02.regional inventory across 6 warehouses
  • 03.edge-rendered PDPs under 800ms TTFB
  • 04.tiered loyalty program with point ledger
  • 05.klaviyo + segment + datadog wired in

"It's the first time our site has felt as durable as our gear."

Astrid Holm / Head of Digital

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