Northstar Coffee
Small-batch roasters serving the Pacific Northwest.
Tasting card
- Origin
- Yirgacheffe, Ethiopia
- Process
- Washed
- Roast
- Light · 11:42
- Notes
- Jasmine, bergamot, honey
- Sweetness
- ★★★★☆
Northstar wanted an online home that felt as warm as their cafés. We rebuilt the store on Shopify with a custom subscription cadence, lifted product storytelling with origin maps, and rolled out a unified brand system across web, packaging, and email.
The result reads like a coffee magazine. Every product page is a tasting card. Every checkout is one tap from a tap card on file.
On the menu
Subscription cadence
Skip, swap, or pause in one tap. Powered by a custom flow on top of Shopify.
Origin storytelling
Interactive maps and farmer profiles for every coffee in the lineup.
Lighthouse 98+
Edge-cached PDPs and lazy media keep mobile sub-1s.
Roast-tied email
Klaviyo flows fire when a fresh batch lands, not on a calendar.
"The new site finally feels like our shop. Subscriptions tripled in the first month."
Maya Chen — Co-founder
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