Issue 12 · Roast Notes

Northstar Coffee

Small-batch roasters serving the Pacific Northwest.

Tasting card

Origin
Yirgacheffe, Ethiopia
Process
Washed
Roast
Light · 11:42
Notes
Jasmine, bergamot, honey
Sweetness
★★★★☆
+38%
Conversion lift
2.4k
Subscribers in 90 days
+22%
Avg. order value

Northstar wanted an online home that felt as warm as their cafés. We rebuilt the store on Shopify with a custom subscription cadence, lifted product storytelling with origin maps, and rolled out a unified brand system across web, packaging, and email.

The result reads like a coffee magazine. Every product page is a tasting card. Every checkout is one tap from a tap card on file.

On the menu

Subscription cadence

Skip, swap, or pause in one tap. Powered by a custom flow on top of Shopify.

Origin storytelling

Interactive maps and farmer profiles for every coffee in the lineup.

Lighthouse 98+

Edge-cached PDPs and lazy media keep mobile sub-1s.

Roast-tied email

Klaviyo flows fire when a fresh batch lands, not on a calendar.

"The new site finally feels like our shop. Subscriptions tripled in the first month."

Maya Chen — Co-founder

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